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When given the licence to run free with their ideas, designers can very often surprise and delight. Unlike the creations that fashion designers can sometimes…

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Olive oil is one of those condiments that most people take for granted, like salt or pepper. When asked, there is probably only two kinds…

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Creative Chocolate Packaging Design Do you know what chocolate and bacon have in common? Everybody loves them, including those that have sworn off them for…

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The importance of taglines for branding There are those that say the tagline is all but deceased, citing large businesses that either don’t use them…

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Should designers pitch for their supper?   When it comes to winning clients, regardless of actual industry, the pitch has always been to go to…

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Craft beers have been storming the stage of late, usurping the usual suspects in the race to the top of the favourite tipple stakes. There…

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When it comes to baby products, we seldom think of chic, stylish or even fashionable. The things that we do think of are either not…

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Food package design comes in all manner of different styles, including those that go to lengths to portray the contents in the most descriptive way…

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You would recognise a bottle of Whiskey from across a  crowded room, wouldn’t you? After all, when it comes to design, there is not all…

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Image credit to Friendsoftype Packaging Design and Emotion Necessity is what drives people into making certain purchases, and a price point helps to decide between…

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