Product packaging for Challenger brand CB.Do. Brighton Design Agency - LANDED

CB.Do

IDENTITY | ILLUSTRATION | PACKAGING | ONLINE | WEBSITE | SOCIAL | PHOTOGRAPHY | PRINT

The world’s 1st multi-function CBD tablet, cleverly formulated with Nature’s best ingredients and made with patented water-soluble CBD powder. This cutting-edge technology is the first of its kind. Precisely dosed, more absorbable and faster acting Daily tablet.

Protect, Product packaging for Challenger brand CB.Do | LANDED | Creative agency
Boost, Product packaging for Challenger brand CB.Do - LANDED Creative agency
Energise, Product packaging for Challenger brand CB.Do. Brighton Agency - LANDED
Calm, Product packaging for Challenger brand CB.Do. Design Agency - LANDED
Selfridges to sell CBD Challenger brand CB.Do - LANDED

THE STRATEGY

Our aim was to give clarity to a confusing market, allowing more people to try something that’s often overly complicated and intimidating. As this was a revolutionary first to market product we needed to bring something different to the saturated market of me-too brands.

Supercharged packaging design for Challenger brand CB.Do. Brighton Design Agency - LANDED
CB.Do Boost tablets and packaging with water glass. Brighton Design Agency - LANDED
CB.Do Protect, lifestyle image. Brighton Design Agency - LANDED
CB.Do Energise tablets. Brighton Design Agency - LANDED
CB.Do Calm, product packaging. Brighton Design Agency - LANDED

THE CREATIVE

A core part of the brand identity was for the packaging to be environmentally friendly. No other brand is using tins so we set CB.Do apart – presenting them as a portable ‘handbag’ item, more familiar and easy to use than a dropper bottle, as well as easily transportable, fully sustainable and reusable.

Do More Daily - tag line for CB.Do start-up brand. Brighton Design Agency - LANDED
CB.Do Illustrated brand asset. Brighton Design Agency - LANDED
CB.Do London advertising. Brighton Design Agency - LANDED

We wanted to move away from using direct hemp imagery as this can be a barrier to purchase. Instead we’ve taken inspiration from cannabis throughout history. The packaging is like a map, a journey through time. The hand drawn elements chronicle the use of hemp and natural ingredients by different nations in different eras but with common uses.

Brighton Design Agency - LANDED - craft stunning illustrations for packaging and branding
CB.Do - SUPERCHARGED start-up CBD brand - LANDED
CB.Do - how it works illustrated explanation- Creative Agency - LANDED

A SUPERCHARGED WEBSITE

Of course the website is the key to communicating the essence of the brand. Visually we’ve cut through this category with a fresh, colourful outlook combined with the added ingredients and their benefits. Interactive rollovers and call outs are playful yet informative. The social media campaign follows this through with quirky images, bright colours and cool text layouts, making it fun and engaging.

CB.Do social feed. Brighton Agency - LANDED

THE OUTCOME

Launched in June 2021, CB.Do have seen growing success through their own e-commerce website, and after just 6 months have launched in Selfridges flagship store in London as well as their online store.