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Melt in the Mouth Chocolate Packaging.

Chocolate package designs to tantalise your tastebuds.
Goupie chocolate packaging design. Food Branding Agency - Landed Creative.

Do you know what chocolate and bacon have in common? Everybody loves them, including those that have sworn off them for whatever reason. Even vegetarians love the smell of bacon, and vegans probably wouldn’t deny it either.

Chocolate is the same – even if you don’t eat it yourself, the aroma is intoxicating. There is just one small problem with the delicious little sweet treats – they look boring. They only come in three colours (white, brown and dark brown) so producers rely heavily on packaging, and perhaps some clever advertising, to sell their guilty pleasures.

That said, every once in a while, there comes a stunning creative chocolate packaging design that makes it almost a crime to eat the contents instead of preserving the artistry and effort that has gone into the design and construction.

Goupie Chocolate Confectionery

Check out our latest chocolate package design case study and here are a few others to tantalise your tastebuds.

Amelia Rope Chocolate

The designers responsible for the Amelia Rope packaging should be very pleased with themselves – take a look at these designs and say they aren’t simply gorgeous! Reminiscent of wartime Europe, where rations were very often wrapped in plain brown paper, tied off with string or ribbon, these designs have a taste of the vintage blended with the striking colours of the more modern pallette.

If you see an oblong of tin foil, your first thought is probably going to be ‘chocolate’ so keeping the metallic look was a good move on the part of the designer, but it still manages to look slightly retro – in the best possible way, of course!

Chocolates With Attitude

For a product that claims to have been hand made (over 12k individual pieces), the packaging for ‘Chocolates With Attitude’ is surprisingly well done with a premium look to it. Of course, hand made doesn’t automatically mean ‘cheap’ packaging and packaging design, but they would have been forgiven for taking that route if the product itself was up to scratch.

‘Kitsch’ immediately comes to mind, but these designs are slightly better than that with a more premium look and feel about them.

India In A Bar

The designs used here for India In A Bar are taken directly from traditional Indian designs, with the monochrome styling promise class and quality. When thinking of India, our minds will often think of bright or earthy colours and so this black and white approach is completely unexpected.

Perhaps that’s the point, though? The overall design oozes class and style, and it certainly scrubs up well doesn’t it?

Askinosie Chocolate – Dark Milk Chocolate + Black Licorice Bar

Few things say ‘quality’ in quite the same way as a piece of string. Don’t believe me? Think about clothes, specifically the ones that have string holding label tags, instead of plastic – it lends an air of quality that may not be there otherwise, right?

It’s a clever tactic used by fashion labels, but here there is more to it. Sustainability is obviously important to the designer and producer, since everything can be recycled. The design itself reminds us of a school blackboard, and what childhood is complete without chocolate and liquorice? Wonderfully designed, if a little unusual – but so is the taste, in a good way.


Resembling jewellery presentation boxes, rather than confection boxes, the effect of pastel on black is remarkable.

With Sort Design, Co Couture Chocolate clearly felt that something bold and different was called for. This deceptively simple, branded black box more than delivers – especially with the subtle coloring of the lettering.

Four individual bars, colour coded to type, await the opener of the box – and what a treat they are in for!

Fortnum & Mason

Tradition plays an important part in the culture of Fortnum & Mason, a very English brand. Established in 1707, very few brands say ‘English’ in the way that Fortnum & Mason does, and even fewer take such great pains and pride in the design of their products – from the items themselves, to the packaging that they come in.

Design Bridge, the design company behind the designs for these chocolates, were keen to reflect the essence of Fortnum & Mason in the package design, and the all natural ingredients that go into making the product. The design itself is nothing short of exquisite, and the moment that you see it you just know that you are being treated to something special.

Jeff de Bruges

Nothing says chocolate better than the word ‘Belgium’, which is where this collection is produced. Luxury chocolate deserves luxury branding, right?

The packaging, designed by Thebault Julien, is both stylishly minimalistic and informative at the same time. Taking inspiration, one assumes, from coffee packaging the numbers represent the richness of the chocolate – the lower the number, the darker the chocolate.

First Batch

Each small batch of these chocolates, created by DV Chocolates, are totally unique, and each individual design is dependent on the origin, flavour and cocoa content. The design reflects the handcrafted nature of the chocolates themselves, complete with ‘place markers’.

These place markers allow the producer to add handwritten notes, and stamps, unique to that particular chocolate. If that isn’t the very essence of ‘handcrafted’, then we don’t know what is.

Chocolates With Attitude

A chocolate box with a difference! Inside the larger container box, lies 12 smaller boxes – each representing a different ‘personality’ type. Each one bears a different quote and slightly different design from its companions – truly creative chocolate packaging design.

Created from unique recipes, these chocolates from Coca Luxury Chocolates are made from the ground up. Looking almost like makeup containers, the pastel colours provide the perfect contrast to the dark colouring of the container box, and of the chocolate itself.


It could, possibly, be argued that this design is simplistic but sometimes that’s all it takes. Everybody likes the sensation of chocolate melting in their mouths, even if they don’t quite realise it – it’s a very tactile experience, albeit one experienced by the tongue rather than the fingers or hands.

The imagery of Melt, whose packaging was designed by JJAAKK Design, teases at that, showing the melting chocolate in an almost abstract way but giving hints as to the pleasure to come nonetheless.

One thing that all of these creative chocolate packaging design have in common is their uniqueness. It is all too easy to stick a picture of cocoa bean on a box and call it day, as happens with many other products (just not with cocoa beans, obviously). There is a genuine artistry to professional package design, which is something that can be seen in our favourites here.

Need a stand out identity design?

If you would like to discuss a brand identity or packaging project, give us a call us or head over to read more about our packaging design services to see how we can help.

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