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Fudge packaging luckycat hero

Lucky Cat

  • Illustration/
  • Creative Direction/
  • Identity/
  • Packaging Design/
  • Branding/
  • Photography/
  • Narrative


We were approached by Lucky Cat, a small brand that started life in a sunny kitchen in Brighton in 2018. Their company mission is to make delicious vegan fudge & cakes that rival any of those made with animal ingredients.

Food Branding and product packaging for Lucky Cat Co. fudge.
Food packaging design agency project.  'come to the plant side' text for vegan fudge
Typographic detail on food product packaging  'I'm Vegan, Bite Me' .
Food packaging design detail 'Handmade in Brighton' for Lucky Cat Co. fudge


The packaging began as home printed header cards stapled to clear bags, but as the desire for vegan products has increased and the brand has grown, there was an obvious need to create a more retail friendly look to compete in the expanding market.

Fudge packaging brand design 7
Fudge packaging im vegan 1050
Food branding logo design for Lucky Cat Co. fudge


It was important the packaging followed the ethics of the brand so we utilised a recyclable carton with a window cutout to show off the contents which are wrapped in a compostable clear bag. This also gave us a larger area for the graphics.

Fudge packaging brand design 4 1

As the brand owner is a certified cat lover we embraced the brand name in the logo with the simple bold outlined cat. The packaging needed to shout about the brands core values so these were highlighted with playful fonts and humorous slogans.

Bus advert


Vivid colours and fun branding make these sweet treats appealing to all, vegans, and non-vegans alike. The increase in sales has allowed Lucky Cat Co to expand their range so the brand is going from strength to strength.

Fudge packaging brand design 5
Food gift packaging design for Lucky Cat Company
Fudge packaging gift box 6

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