GLO32
- Identity/
- Packaging Design/
- Branding/
- Photography/
- Content Creation
Happy Teeth / Amber House are brand specialists in the health and beauty market and wanted our design expertise to help them launch a new Teeth Whitening range exclusively for Boots Retail.
Finalist in the Health & Wellbeing Awards 2022.
The Strategy
Teeth discolouration is never fun and can affect people’s confidence, but teeth whitening is a trend that's been ever growing as more people want to attain the perfect Instagram smile.
GLO32 is a natural teeth whitening brand which utilises the benefits of Coconut Oil for effective whitening without peroxide or other chemicals which can lead to teeth or gum sensitivity.
The Creative
Striving to move away from the clichéd Hollywood smile and terms such as Diamond and Ice White, the name GLO32 refers to the number of teeth in an adult. Keeping the graphics simple it's all about typography and a clear hierarchy of information.
Glowing Reviews
For the website and content creation it was important to use supporting Coconut imagery and contrast colours to keep it looking fresh and vibrant. Glo32 has achieved the kindest whitening method possible using natural alternatives to peroxide but as a brand it's important not to overstate the results that can be achieved.
