Blog
Digital Packaging
Stay Connected: Packaging for a Digital Generation Digital natives – that is the generation that has grown up in the internet age – have different…
Read more
Repackaging Women’s Health
The way in which women’s personal care products are viewed is changing. We’re seeing a fresh approach to product, branding, packaging and even the retail model.…
Read more
Why Plastic Packaging Isn’t All Bad.
Plastic packaging certainly hit the headlines during 2018. The issue of single-use plastic and its detrimental environmental impact is unlikely to have been news to…
Read more
Packaging Designers take on Millennials
Given their status as early-adopters of new products and lifestyles, it’s no surprise that a growing number of brands are seeking to target Millennial consumers.…
Read more
Minimalist Packaging Design
Minimalist Packaging: Why Less is Often More. The complexities of modern life has driven a rising interest in paring back – from cutting down on tech…
Read more
The Brand In The Mirror
Branding is a two way conversation. You’re reading these words on a piece of branding. You’re wearing branding. You’re probably even drinking a piece of…
Read more
Designing a successful skincare brand
Who amongst you uses skincare products? Most of us do. Female or male, young or old. There are those who open their bathroom cabinets to…
Read more
Are Packaging Designers Worth their Salt?
Walk around any shop or open up one of your kitchen cupboards. We’re surrounded by products, constantly. Almost every product has a package, so in…
Read more
Rebranding, When is the Right Time?
When is the right time to consider rebranding? If you’re finding it difficult to communicate a clear message to your target audience, about what your…
Read more
You, me & a Cup of Tea!
Packaging design can be a tricky beast at the best of times and tea packaging is no different, even if the product itself can define an…
Read more